Belse coffee

Illustration-lead social media content

This is an illustration-led social media content project created for Belse Coffee. The brief was to develop a cohesive visual direction that enhances the brand’s digital presence while communicating its personality in a playful and approachable way. I used custom illustrations as the core storytelling element, translating the brand’s values, product highlights, and everyday coffee moments into engaging, shareable content designed specifically for social media platforms.