Conceptual motion graphics ad
This conceptual motion graphics ad explores how a financial brand can be connected to the emotional side of travel, rather than just transactions. The film captures different travel moments like road trips, beach sunsets, and seaside nightlife using the sun as a recurring visual. As the story unfolds, the sun transforms into the Mastercard logo, symbolising the brand’s presence throughout journeys you’ll never forget.
This is a conceptual motion graphics project created for portfolio purposes only.
The brand, logo, and colour palette of Mastercard are used strictly as part of a speculative design exercise and are not affiliated with or endorsed by Mastercard.