Meadow
Concept Brand Identity for a Plant Subscription Box
This is a brand identity project created as part of a design course assignment. The brief was to design a quarterly subscription-based plant gift box brand. I conceptualized the quarterly subscription model as being inspired by the four seasons, with each box celebrating the mood of that season.
Approach
Idea
Quarterly delivery → 4 times a year → 4 seasons ( Designs inspired by 4 seasons )
Positioning
“A season in every box.”
Brand Name
"MEADOW" The name Meadow was chosen to reflect the way nature shifts with every season. Just like each subscription box brings a new variety of plant.
The logo comes from the idea of a four leaf clover. Each leaf represents one of the seasons, and since clovers are also seen as a lucky charm in places like Ireland, it felt like a simple and happy fit for the brand.
Green - for the renewal of spring.
Yellow - the warmth of summer.
Orange - for the richness of autumn.
Blue - for the stillness / calmness of winter.
Typography
Minheading : Poppins ( Black )
Subheading : Raleway ( Regular )
The concept behind choosing these typefaces was to keep the brand refined and uncluttered, allowing bold colors and illustrations to define the brand’s character.
